Hugh Liddle – Founder and Head Sales Wizard

Meet The Man With The Red Cap:

Hugh Liddle Red Cap Sales CEO

Hugh Liddle, THE Sales Wizard, has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and sales people.”

The man with the red cap has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and salespeople.”

For too long now sales and salespeople have had a bad reputation (often deservedly so); because the process of selling has been seen as a type of competition between the seller and the buyer where someone has to win and someone has to lose.

Hugh Liddle is the man with the Red Cap, and he started Red Cap Sales Coaching so he could teach business people to sell in a different way, in an authentically human way that connected the seller and the buyer together in a mutually beneficial relationship. Hugh’s coaching turns selling into a fun, pleasant, profitable experience for salesperson and prospect alike.

“The Man With The Red Cap” is an accomplished author, speaker, and radio talk show host. He has over 45 years experience in selling, and his coaching has helped large numbers of business owners and salespeople achieve outstanding results in selling. As a public speaker Hugh has motivated large business audiences throughout the world.

Audit Your Sales Process


A Keynote Speaker:



Hugh’s Personal Life:


When Hugh takes off his red cap you can find him residing in Sebring, Florida, with his wife, Priscilla, Mooch and Minnie the Cats and Jasmine the Dog.  He has six children and 12 grandchildren, two beautiful great-grandchildren and a large following of grateful business friends he has helped over the past 45 years.  He enjoys playing guitar and bass, singing and writing music in his spare time.  He also serves as the worship leader and a  Bible class teacher in his church.


Working With Hugh:


Working with Hugh is as easy as picking up the phone or sending him an email. Click on the buttons below and transform your business with his innovative, relational sales coaching.


Send Hugh Liddle An Email


Call Hugh +1.863.402.0061



Hugh’s Selling Resources:


He’s the author of  Take the “icky” and “Scary” Out of Sales. He hosts the “Sales Chalk Talk” radio show where he talks about sales, marketing, business and success and interviews coaches, authors, salespeople, marketing professionals and other interesting folks.

Click here to buy Hugh’s book.



Connect With Hugh On Social Media:


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