Author Archives: Hugh Liddle

About Hugh Liddle

Hugh Liddle is the author of this post and THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy. Hugh's dream is to change the way the world perceives sales people --- by simply changing the way that sales people sell.

Two Huge Super Bowl 51 Sales Lessons

  Well, it’s been a couple of weeks since Super Bowl LI and as we move further into the future, most people will soon forget the game, the teams and the score.  Hopefully, though, there are a couple of lessons learned in the game that will stick in our memories and transform our lives and […]

The Weirdness of Life

One of my favorite routines from Southern comedian, Brother Dave Gardner (pictured here), went like this: There was a wise old sage who was sitting in his house, being introspective, and just groovin’ on the weirdness of life. Suddenly there was a knock on the door. “Who’s there?” shouted the sage. “It’s me,” a voice […]

How to Achieve Your Goals This Week

Hey, everyone! I hope you had a fabulous 4th of July holiday weekend.  Now it’s time to get right back in the saddle and make 2016 your most productive, profitable year ever.  I thought this post by my awesome friend and colleague, Butch Bellah would get your short week off to a tremendous start. Guest […]

The Salesman and the Shepherd

A shepherd was herding his flock in a remote pasture when suddenly a brand-new BMW advanced toward him, out of a cloud of dust. The driver, a young man in a Broni suit, Gucci shoes, Ray Ban sunglasses and YSL tie, leaned out of the window and asked the shepherd, “If I tell you exactly […]

What If Money Was No Object?

  My redneck alter-ego, Toby, was standing in line at Winn-Dixie, waiting to buy a lottery ticket. An older couple and their young adult son were standing in front of him. The young man (also a redneck, I think) said, “I won’t even buy a lottery ticket if the jackpot ain’t at least $300 Million!” […]